PLATANO DE CANARIAS
LA PALMA RENACERA
A project crafted at Void N Logic.
Produced by Bliss.
"La Palma Renacerá" is a project with the aim to send a hope message.
The island of La Palma suffered a volcanic eruption from the Cumbre Vieja volcano, where parts of the island were completely covered by ash. Including the island's main activity, the harvest of the Canary Islands Banana.
Ashes, for that reason was chosen to be the main element and have a second life in the story.
From there, BLISS reached out so we could craft the CG film.
Studying real ashes from the island to come up with a technical approach that could be used to tell the whole story, always keeping the fidelity to the real world.
CREDITS
Client - Plátano de Canarias
Agency - LOLA MullenLowe
Production Company - CANADA
Director - MANSON
Animation & Post Production Studio: BLISS
Executive Creative Director: Gerardo del Hierro
Executive Producer: Maria Soler Chopo
Producer: Albert Peker, Berta Rodríguez
Storyboard: Paco Corachán
Illustrators: Marc Torices, Berta Sastre, Nil Vendrell
Animatic: Pablo Navarro, Toni Sala
CG Supervision: Void n Logic
3D Generalists: Lucas Céspedes, Bernat Martínez
Cel Animators: Pablo Navarro, Toni Sala, Alberto Sánchez, Libardo Bohorquez
Compositing: Marc Costa
On-line: Hernán Scassa
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