ADIDAS

ULTRABOOST

A project crafted at Void N Logic.
Produced by Bliss.

We were commissioned by the studio Perfect Bliss to develop the CG scenes and images for the launch of the new Adidas Ultraboost Light.

The boost pellets built into the sole were the main element in the films, offering various properties to the runners when combined into the shoe.
Each of the characteristics was shown in a standalone film, adapting the behaviour of the pellets to represent the "Lightness", "Energy" and "Construction" of the shoe.

CREDITS
Client - Adidas
Agency - TBWA Amsterdam
Live Action Director - Lennart Brede
Live Action Production Company - Anorak
Production Company -  BLISS

Executive Producer: Maria Soler Chopo
Production Coordinator: Berta Rodriguez
Shooting Supervisor: David Martí
CG: Void n Logic
Motion Graphics & Compositing: Hugo Basism