ADIDAS

OZWEEGO

A project crafted at Void N Logic.
Produced by Bliss.

This campaign for the new Adidas "Ozweego" sneakers, focuses on the inspiration taken from the Rare Earth Elements for the colors and textures of the shoes.
We were contacted by BLISS to create four simulations, breaking each different rock and making the sneaker appear from the inside.

CREDITS

Ozweego - The Rare Earth Elements
Client -  Adidas
Agency -  HYPEBEAST
Post Production Company -  BLISS

Director: Crystal Choi
 Executive Creative Director: Gerardo del Hierro
Executive Producer: Maria Soler Chopo
CG Supervisor: Daniel Planas, Joan Divins
Editor: Bernat Udina
Lettering: Sara V. Mallo
FX: Void n Logic
Compositing: Edu Sanjo, Oscar Esteve
Music & Sound Design: Miguel Peña